DEAR MUM,: FINAL VISUAL DEVELOPMENT

Target Audience

I always doubted whether I should create this artwork purely for mum and I or take this as a designer product to remind mothers and daughters of the world.

Eventually, I made up my mind to make this particularly for the relationship between me and my mum and dedicate this artwork to her.

Paper Usage

I found out not all surfaces can go in to the music box smoothly!!!!A layer of transparent plastic is needed to add under the film + the paper I bought maybe not suit!

RESULT:

film strip:

A layer of light transparent film is added underneath.

2 other strips:

normal matt paper : failed ( style mismatching with the film)
colour special texture paper: failed (colour mismatch)
tracing paper : failed (not as gd as transparent film)
transparent printing film : success! (One more layer of film is attached underneath each film to increase weight)

Making of 3rd strip - LOVE (film)

I used 120 camera + a projector to work out a slide film which is composed of the memory between me and my mum. As I think we have the sweetest time around 10 - 15 years ago, and it's nice that me and my mum had a sweet long distance phone talk after I asked her to find me some old pictures from my hometown.

Outcome:

Then a light box is made for viewing while this strip going in the music box.
Moreover, 2 clear plastic surfaces are made as the bases for the other 2 strips.

Making of 1st strip - MUSIC ( transparent inkjet film)

Idea a)

I made it originally in rough music book style and printed on normal matt paper, but I abandoned it as I dicovered the style may not match with the film (3rd strip) I printed.

Idea b)

I am asking mum to listen more music in order to ease her sensitive emotion, therefore I made this with the footage of my mouth singing "Que Sera Sera" while I was playing webcam with mum. She sent me the print screen images in her computer. I edited and placed them on my strip.

Outcome:

Making of 2nd strip - FREEDOM (transparent inkjet film)

Idea a)

I made it originally in a colourful graphic style and printed on normal matt paper, but I abandoned it as well because the style may not match with the film (3rd strip) I printed.

For this strip, the message is about freedom. I want mum to try letting me go with love, as I wish her to understand that I can find my way on my own. Therefore I came up with my own route of life. I made it with road photos, google map street view and my own roads illustrations.

Outcome:

Graphic Detail

I have designed a set of heading and closing labels for my 2 strips to show clearly about the message I want to tell mum.

Initial designs: